The buzz is back...

What's that buzz? It's the sound of live music back in our pubs, clubs and restaurants again. On 26 October 2009, the NSW Government abolished the costly Place of Public Entertainment (POPE) licences required by venues wanting live music or entertainment.

Eliza Sarlos, Executive Officer with Music NSW, says the change has been phenomenal: "One year on, it is easier for musicians to get access to a vital entry point into performing live – as well as having a major impact on the social, cultural and economic platforms of our communities."

We interview two venue operators who are contributing to the live music renaissance in NSW: Paul Blasi (Pyrmont Bridge Hotel) and Linda Fleenor (The Moose, Newtown).

What prompted you to introduce live music?
Paul: We started live music last November as a direct result of the changes to the POPE laws. We wanted to broaden the hotel's appeal by providing more than just 'beer / gaming / sport' and as part of our gradual and ongoing improvement of hotel facilities.
Linda: The POPE reforms definitely made it possible to introduce music at The Moose. We wanted to combine music and hospitality to create a fun and unique atmosphere.

How hard was it from a practical perspective to start having live music?
Paul: Not hard at all. We use a local agent to do the booking and invoicing of acts. She made it very easy and affordable. We've installed a small vocal PA and some lights. We set up / break down a stage and sound proofing for every gig. That way we still use the space for the rest of the week.
Linda: Our neighbours, customers and musicians have been very supportive so we did not find it difficult to have live music. We always book entertainment six weeks in advance, giving many musicians an opportunity to play live.

“Music nights draw in new customers
who follow the musicians…”
Linda Fleenor, licensee, The Moose

What effect has it had on your business?
Paul: On the whole I would say we are ahead financially, as the takings have been fairly consistent - some nights even excellent. We are not relying on it solely to bring punters in though, but more as a means of keeping them here and buying that extra beer or meal.
Linda: Music nights have been successful as it draws in new customers who follow the musicians and our regular customers enjoy the entertainment. We are located on busy King Street, so passing people always have a look when music is playing - it promotes your business.

Have you experienced any problems introducing live music?
Paul: Not many problems. We did some initial testing to make sure the music had no impact on our neighbours - the traffic is usually louder. We still have a large area of the hotel open without music, so people can choose what they want to do.
Linda: We are a small business, so space is always a problem and sound levels can also be an issue. We decided to keep the musicians to two people only.

What advice would you give to other licensees thinking of introducing live music?
Paul: Go for it. I think it is beneficial from an RSA (responsible service of alcohol) perspective, as usually people are more mellow and cheerier when enjoying music, so they are less likely to indulge in binge drinking. Just don't expect instant results.
Linda: Prepare a fee schedule for musicians and choose appropriate music for your customers. Regular nights make it easier to promote. Have a designated area for the entertainment.
Want to find out more?

Check our Sound Advice Guide which provides comprehensive information, including how to manage sound leakage and volume in your licensed venue.