R U Over it?

What is R U Over It?

R U Over it? is an award winning patron education campaign aimed at raising awareness that drivers can risk being ‘over the limit’ many hours after drinking alcohol.

It is clear that some patrons are unaware of exactly how much alcohol they consume in a night and that their blood alcohol could be still high enough for them to break the law the morning after.

The R U Over it? campaign, first developed and funded by Leeton Council and the Southern NSW Local Health Network, has proven to increase patrons awareness of alcohol consumption and the risks of drink driving.

Specific materials have been developed to support the campaign, including posters, leaflets and coasters. These resources direct patrons to a website with an easy-to-use drinks calculator indicating the time taken before it was safe to drive. A hard-to-wash-off hand stamp can also used to remind patrons to consider whether they were right to drive the next morning. More info at www.ruoverit.com.au

Leeton Gets results
Leeton Shire Council conducted 60 pre and post surveys of licensed premises patrons to evaluate the success of the campaign.

Post campaign surveys indicated people experienced:

62% higher awareness of the risks associated with morning after drinking (representing a 30% increase)
Increased awareness of alcohol volume consumption (45%)
Increased awareness of how the body deals with alcohol (52%)
Reduction in alcohol related crashes and drink driving infringements

Awards received:

National Award for excellence in alcohol management. Local Government Awards 2010
2011 IPWEA Local Government Excellence in Road Safety

Spread the word for free

All 'R U Over It?' resources including website, online drinks calculator, poster, flyer, coaster, hand stamp, radio, cinema and TV ad are available for download by any liquor accord or interested organisation.
For more info and downloadable resources visit www.ruoverit.com.au

More Information
Sandra Robinson, Road Safety and Traffic Officer, Leeton Shire Council (02)6953 0931
Kate Fasch, Drink Drive Prevention Team, Southern NSW Local Health Network (02)6299 1725 or at info@ruoverit.com.au