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Home > Liquor > Resources > Liquor promotion guidelines and intoxication guidelines

Liquor promotion guidelines and intoxication guidelines

Liquor Promotion Guidelines

Under NSW law, liquor licensees and staff must demonstrate responsible attitudes and practices regarding the sale, supply, service and promotion of liquor.

The Director General of the Department of Trade & Investment issues guidelines in accordance with the Liquor Act 2007 indicating the kinds of activities or promotions that would be considered undesirable. The Director General may serve a notice on a licensee to restrict or prohibit promotions that are inconsistent with those Liquor Promotion Guidelines.

The Office of Liquor, Gaming and Racing has now updated the Liquor Promotion Guidelines, replacing the previous version issued in 2009. These updated guidelines provide information for licensees to assist with identifying types of unacceptable liquor promotions.

The updated Guidelines are consistent with the previous version but are in a new format, clearly focusing on the categories of undesirable liquor promotion listed in the Act. These Guidelines encourage licensees to assess risk and apply appropriate controls in their own business environment, give examples of unacceptable liquor promotions and provide information on harm minimisation measures.

It is important that licensees are mindful of and manage the risks and responsibilities associated with running liquor promotions. It is important that promotions do not encourage irresponsible, rapid or excessive consumption of alcohol; do not have special appeal to minors; are not indecent or offensive and are not out of step with general community standards.

If you have any comments on the updated guidelines, you can contact the Office of Liquor, Gaming and Racing at liquor.promotions@olgr.nsw.gov.au. If you wish to make a complaint about a liquor promotion please contact the Office of Liquor, Gaming and Racing Compliance Branch on (02) 9995 0837 or complaints@olgr.nsw.gov.au.


Intoxication guidelines

Intoxication Guidelines were issued on 1 July 2008 to align with the introduction of new liquor laws in NSW. The guidelines aim to assist licensees and their staff determine whether a person is intoxicated. The guidelines have been developed to support the following objectives of the Liquor Act 2007:

PDF Icon View the Intoxication Guidelines.

Preventing intoxication on licensed premises

New guidelines detailing steps for licensees and staff to help prevent intoxication on licensed premises have been issued by the Secretary, NSW Trade & Investment.

These guidelines provide advice on the minimum steps that a licensee may need to demonstrate when defending a prosecution for permitting intoxication on licensed premises (under section 73(1)(a) of theLiquor Act 2007).

A copy of the guidelines is available here.

The development of the guidelines was informed by feedback from a broad cross-section of community, industry and government stakeholders. A response to the key issues raised by stakeholders regarding the development of the guidelines is provided here.