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New brochure promoting membership to local liquor accords
One of the biggest challenges local liquor accords face is encouraging diverse membership and new licensed businesses to participate.
OLGR has produced a new brochure to help NSW liquor accords market to prospective new member businesses. The printed brochure is available to accords free of charge and is designed to promote the benefits of membership to a range of licensed businesses eg. restaurants, small bars, bottle shops, sporting clubs?not just hotels and clubs.
Is your local liquor accord planning on doing a membership drive?
Why not do a local brochure drop or direct mail campaign asking local businesses to 'join up' today? The brochure has a space on the back where you can stamp your local contact details.
How do I order copies of the brochures?
Copies of the brochure are available free of charge for all accords in NSW.
Contact OLGR’s Liquor Accord Delivery unit on 02 9995 0312 or email accords@olgr.nsw.gov.au
Gulgong Liquor Accord wins national road safety award
Reducing Gulgong’s drink driving offences has earned the Gulgong Liquor Accord and its Nightrider Bus initiative win a national road safety award.
The winners of the inaugural 2011 Australian Road Safety Awards presented by Caltex were announced on Wednesday, 23 November during the National Final and Gala Dinner held in Sydney. The Nightrider Bus project was named as the winner of Community Programs category.
Rowena Ellis, president Gulgong Liquor Accord (left) and Michelle Ross, secretary/treasurer Gulgong Liquor Accord (centre) receiving the Australian Road Safety Award (community programs)
The Gulgong Liquor Accord is made up of seven Gulgong liquor licensees and they established the Nightrider bus following the escalating incidence of alcohol-related road trauma in the town. Between 5.30pm and 12.30pm on Fridays and Saturdays, patrons can call the Nightrider Bus for rides to and from any Gulgong location. Together with an increased police presence, the bus has reduced Gulgong’s drink driving offences and alcohol-related anti-social behaviour.
Fatality Free Friday Road Safety Foundation Chairman Russell White said the Nightrider Bus won the competitive Community Programs award category because of the tangible results it was achieving.
"The Nightrider Bus project was a very worthy winner of the Community Programs category because it not only generates awareness about drink driving but more importantly, it is reducing the incidence of drink driving offences," said Mr White.
Congratulations to the licensees and everyone involved in the Gulgong Liquor Accord!
Connect with Gulgong Liquor Accord on Facebook.
Annual workshops to commence in September
4 July 2011
Our liquor accords workshops will commence in September 2011. The ‘Liquor accords – Steps to success’ program will comprise of 48 workshops held in various locations across NSW. Read more.
Drink safety stewards hit Newcastle
Drinking safety stewards have been deployed on the streets of Newcastle and Hamilton as part of an innovative campaign to encourage responsible drinking and promote improved public transport.
The stewards hit the streets during the month of April as part of the Six Steps to a Hassle Free Night campaign ?an initiative of the Newcastle/Hamilton Precinct Liquor Accord and funded jointly by licensees and the NSW Government.
The peer-to-peer campaign included posters in venues, the distribution of 20,000 drinking safety cards, and the appearance of stewards in bright yellow uniforms. The stewards performed a 4-minute "flash mob" routine spelling out the Six Steps to a Hassle Free Night ?plan your transport, drink responsibly, avoid pre-loading, leave a venue if asked, drink free water and respect other patrons ?all choreographed to the disco track The Bus Stop.
According to local stakeholders, the stewards were successful in engaging an 18 to 30 year old audience about their responsibilities and transport options in an interesting and relevant way.
Branding for liquor accords
NSW liquor accords now have a vibrant new logo to help promote their vital contribution in supporting safe and responsible venues in local communities. Read more.
R U Over It?
21 June 2011
An award winning patron education campaign in the Riverina town of Leeton, aimed at raising awareness that drivers can risk being 'over the limit' many hours after drinking alcohol, has shown some great results. The campaign including posters, leaflets, coasters, stamp and website with an easy-to-use drinks calculator was implemented by the Leeton Liquor Accord members and funded by Leeton Council and the Southern NSW Local Health Network. All resources are available now for use by any accord. Read more.
Central Coast accords radio campaign promotes patron responsibility
Gosford, The Beaches, The Entrance, Wyong Toukley and Woy Woy Peninsula liquor accords joined forces in December 2010 to send a message that whilst the majority of people who drink responsibly are always welcome to enjoy their facilities, those who choose to drink to excess are not.
Funding from DrinkWise Australia ($2750) and the five accords ($4750) made the radio advertising campaign possible. The ads were broadcast on three local radio stations reaching estimated audience of 300,000 people.
Listen to the radio spot
Please note that copyright for this radio spot belongs to Central Coast accords and Drinkwise Australia and cannot be used without prior permission.
New measures target alcohol hotspots
Precinct ambassadors are being trialled in the George Street South PLA area, Sydney.
Over 50 new strategies have been introduced in five key entertainment areas to target alcohol-related violence and anti-social behaviour under the Government’s Hassle Free Nights action plan. Pubs, clubs and restaurants in central Sydney, Manly, Parramatta, Wollongong and Newcastle/Hamilton were required to introduce the measures from March 1, 2011.
New Precinct Liquor Accords in these five key areas have been working hard to develop initiatives to address each area’s unique characteristics and issues.
Licensed venues, police, councils, transport operators, late night food vendors and community representatives have all had a seat at the table to ensure a strong collaborative and holistic approach.
Precinct Liquor Accord plans have been finalised for:
Sydney Central (Kings Cross, Oxford Street, George Street south, The Rocks); Manly, Parramatta, Wollongong, Newcastle/Hamilton.
Costs associated with measures are being paid for on a 50:50 basis by the NSW Government and licensees.
Find out more at www.hasslefree.nsw.gov.au
New patron responsibility posters
Three new posters promoting patron responsibility are now available for liquor accords. View the posters.
Accord for Bathurst 1000 a success
The State’s first community event liquor accord (CELA) to reduce alcohol-related violence and anti-social behaviour at late night pubs and clubs during the Bathurst 1000 V8 Supercar race has been declared a success – thanks to the collaborative effort of licensees, police and Bathurst Regional Council.
The temporary accord was in place from 10am on Thursday 7 October until 6am on Monday 11 October and involved 27 pubs and clubs in the Bathurst town centre and surrounding areas.
The Bathurst event is well-regarded for the significant improvements that have been achieved in recent years. The CELA built on this hard work and included measures such as a 1am lockout, staggered closing times and an improved late-night bus service.
Police who patrolled licensed premises during this year’s Bathurst 1000 have thanked licensees for their cooperation and significant contribution to a safe, successful event.
Find out more at www.hasslefree.nsw.gov.au
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